A complete brand rebuild that doubled lead-form conversions for a Series B-ready healthtech

Loop came to us with a fading 2019 brand and a board pushing hard for Series B. We rebuilt the identity, decks, marketing site visuals and full social system in eight weeks, then handed the brand back as a single Notion guideline anyone in the team could use.

+108%

lead-form conversion, first 90 days

8 wks

kickoff to launch

deliverables completed

£11m

Series A closed three months later

The challenge

What Loop Health came to us with

Loop's original brand was built in their seed round by a founder-friend. Three years later it looked dated, the logo didn't work at small sizes, and their pitch deck looked nothing like their site. Two enterprise prospects had quietly told the CEO the brand 'didn't feel mature enough'. They needed a senior, fast rebuild before the Series A bridge round closed.

The approach

How we got from kickoff to launch

WEEK 1

Founder interviews and brand audit

We sat with the two founders and three exec hires for 90 minutes each, then audited the existing assets across web, deck, social and email. We came back with a one-page brief that named the gap in plain English: 'You sound like a healthtech, you look like a side project.'

WEEKS 2–4

Identity, system, principles

Three identity directions, narrowed to one in week three. Built out the full system: typography, colour, iconography, photography rules, motion language and the 'must avoid' list. Every decision was tested against the next pitch deck slide so we knew it would survive contact with an investor.

WEEKS 5–7

Apply across every surface

Pitch deck rebuilt slide by slide. Marketing site visuals redrawn (engineering re-skinned the existing site). Social templates, sales one-pagers, internal slide template, email signature, the lot. Thirty-two deliverables in three weeks.

WEEK 8

Handover and a usable guideline

One Notion page covering everything. Anyone in the team can find a logo, a colour, a font, a deck template, a social template. We trained the marketing lead and the EA in a one-hour session. Both are still using it 18 months later.

“We've worked with three branding agencies before. Helmflux were the first to actually deliver something we use every day, not a 60-page PDF that lived on a shared drive. Eight weeks, on budget, no surprise invoices.”

Aisha Khan

CEO, Loop Health

SERVICE

Design

DURATION

8 weeks

TEAM

2 senior designers, 1 brand strategist

More work

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