STEP 01
We measure
On the 1st of each month our portal pulls every project that was active for you in the month before. Nothing slips through.

Climate impact
Every project we run together generates a small carbon footprint. We measure it in our portal each month, then fund verified climate action via Ecologi to neutralise it. Nothing extra for you to do, ever.
Why we do this
Every project we create, from brand design and websites to AI builds and motion, uses a bit of energy somewhere. We do not think it is right to keep adding to that footprint and quietly walk away.
So we partner with Ecologi, a UK climate-finance platform that funds Gold-Standard carbon-avoidance projects and verified reforestation worldwide. Solar in India, wind in Vietnam, mangroves in Madagascar, native woodland in Scotland.
Ecologi has funded millions of trees and helped neutralise thousands of tonnes of CO₂ for businesses around the world, and every transaction lives on a public ledger anyone can audit. Nothing is invented, nothing is hidden.

How it works
You never touch a button. Our studio portal runs the whole loop in the first three days of every month and writes a permanent record to your account.
STEP 01
On the 1st of each month our portal pulls every project that was active for you in the month before. Nothing slips through.
STEP 02
Each project type has a published carbon weight in kg of CO₂. We add them up per client, and we always round up.
STEP 03
We pay Ecologi to offset the total through Gold-Standard certified carbon-avoidance projects. The money leaves our account, not yours.
STEP 04
On our default tier we also fund one real tree per project in Ecologi's reforestation portfolio. Thousands of trees a year, across our roster.
STEP 05
Every offset is logged in your portal with a date, a CO₂ figure, the cost, the tree count, and a public Ecologi impact link.
The footprint
These figures cover designer compute, file storage and delivery, average meeting load, and production where it applies. Sources include the public emission factors used by Mailchimp and Wholegrain Digital. A project that mixes types just adds them together, so a logo plus a landing page plus an Instagram post is 3.0 + 5.0 + 0.2 = 8.2 kg.
We intentionally round every figure up, so the offset is always slightly larger than the true footprint.
In your client portal
Log in to your Helmflux portal and open the sustainability tab. You will see a live count of the CO₂ neutralised on your behalf, the trees planted in your name, the number of months you have been carbon-neutral with us and every project that fed into your footprint.
There is a clear How it works breakdown your team can read in 30 seconds, a Why we do this note your board pack will love, and a ready-made carbon-neutral badge in three styles you can drop on your own website footer or pitch decks. Everything refreshes automatically on the 1st of every month, with no spreadsheets, no admin and nothing extra on your invoice.
Every figure links straight through to Ecologi's public ledger, so your finance team, your investors and your auditors can verify each offset and each tree against the original Gold-Standard project. Use it as evidence in ESG reports, B Corp submissions, tender responses or simply as a quiet, honest receipt that your work is no longer costing the planet.
Your impact grows every month you stay with us, with zero extra work on your side and zero greenwash on ours.

Totals from the last 6 months. Next offset rolls on the 1st of next month.
Your personal CO₂ and tree totals, refreshed on the 1st of every month.
Every project that counted toward your footprint, listed by month.
A carbon-neutral badge in three styles, ready to embed in your website footer.
A one-click link to your record on Ecologi's public impact page.
Footprints are calculated using published emission factors for designer compute, file storage and delivery, meeting load, and production. Figures are conservative, always rounded up so we offset slightly more than the true footprint. Rates: £9.45 per tonne CO₂ and £0.60 per tree (Ecologi 2025/26). Carbon avoidance is delivered through Gold-Standard certified projects in Ecologi's portfolio. Tree planting is delivered through Ecologi's verified reforestation partners. Full transaction references and impact links are stored on every monthly offset run.
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