CALCULATORCross
Subscription vs freelance ROI calculator
Plug in your team size, monthly design volume and freelance day rate. We'll show you the cross-over month and the 12-month savings.
Live web tool4,280 downloads
Free resources
The toolkits, templates and calculators we actually use
Nine free resources, all built from real client work. Notion templates, Figma files, Core Web Vitals checklists, ROI calculators and a 40-prompt library for marketing teams. No email gate on most of them.
56k+ downloads Updated quarterly No spam, ever
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Why we publish these
Three lessons from five years of subscriptions
Specific beats clever
The brief templates that get used most aren't the most beautiful. They're the ones with the fewest fields and the most concrete examples. We've cut ours down four times in five years.
Defaults are decisions
Most teams never change a default setting. The hosting, the plugin set, the cookie banner, the AI model. Pick yours carefully because they'll outlast every project plan.
Compounding > heroics
A 1% improvement to the brief portal beats a 10% improvement to one campaign. Resources are how we share the boring, compounding stuff that doesn't fit in a pitch deck.
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