Terms and conditions

02

Definitions

Services

any or all of the following: Unlimited Graphic Design, WordPress Website development and hosting, and AI Building and Training, as described on our website and in these Terms.

Subscription

the recurring monthly plan you subscribe to in order to access our Services.

Portal

the online project management tool through which you submit requests, provide briefs, review deliverables, and communicate with our team.

Deliverables

all work product, files, designs, code, assets, and other materials created by Helmflux for you as part of the Services.

Active Request

a request that is currently being worked on by the Helmflux team.

Minimum Term

the minimum contractual commitment period applicable to certain plans, as set out in Contract terms, cancellation, and pausing.

Working Day

Monday to Friday, excluding UK public holidays.

Change Request

a formal request to alter the scope, specification, or requirements of a website or AI project beyond the original agreed brief.

03

Our services

Helmflux provides three core services:

3.1 Unlimited Graphic Design

A subscription-based design service offering unlimited requests and unlimited revisions. Deliverables may include (depending on your plan tier) brand identity, social media graphics, marketing collateral, presentations, packaging design, app mockups, web mockups, landing pages, GIFs, motion graphics, animated ads, and design systems.

The number of Active Requests you may have at any one time depends on your plan tier: Essential (3 active requests), Pro (5 active requests), Premium (7 or more active requests).

All design plans operate on a rolling monthly contract with no minimum term.

3.2 WordPress Websites

A subscription-based website design, development, hosting, and maintenance service. All website plans include hosting, ongoing maintenance, security updates, and backups for the duration of the subscription.

Helmflux hosts and maintains all websites built under this service. Website plans require a 12-month minimum contract term.

The initial website build will typically be completed within 8 to 12 weeks from the date we receive a complete brief, content, and all required materials from you. This timeline is an estimate and may vary depending on project complexity and the timeliness of your feedback and approvals.

3.3 AI Building and Training

A fixed-price project service covering custom chatbot development, AI agents, workflow automation, internal tool building, AI strategy and consultation, AI training, and AI integration into existing business workflows. Each AI build is scoped at discovery and quoted to a fixed fee starting from £1,495 plus VAT.

AI builds are delivered as one-off projects. There is no minimum subscription term on AI work. Once a build is delivered and paid for in full, the project engagement ends.

An optional monthly AI Support Plan is available alongside any build. Support Plans cover hosting, monitoring, performance reviews and priority access to our team. Support Plans operate on a rolling monthly basis with no minimum term and may be cancelled at any time with 30 days written notice.

AI project timelines will be agreed on a project-by-project basis and communicated through the Portal. Estimated delivery milestones will be provided at the start of each project. These timelines depend on project complexity, third-party integrations, and the timeliness of your input and approvals.

04

Pricing and payment

1. 4.1All prices are listed on our website and are exclusive of VAT at the prevailing rate (currently 20%). VAT will be added to all invoices.
2. 4.2Subscription fees are payable monthly in advance. Your first payment is due upon subscribing. Subsequent payments are due on each monthly renewal date.
3. 4.3We reserve the right to change our prices. We will give you at least 30 days written notice before any price change takes effect. If you do not accept a price increase, you may cancel your subscription in accordance with Contract terms, cancellation, and pausing.
4. 4.4If any payment fails or is overdue by more than 7 days, we reserve the right to suspend your access to the Services until payment is received. If payment remains outstanding for more than 30 days, we may terminate your subscription and pursue recovery of the outstanding amount.
5. 4.5All services are available to UK clients only.

05

Contract terms, cancellation, and pausing

5.1 Design plans

Design subscriptions operate on a rolling monthly contract with no minimum term. You may cancel at any time. Cancellation takes effect at the end of your current billing period. No refunds are given for partial months.

5.2 Website plans

Website subscriptions require a 12-month minimum contract term. During this period, you may not cancel your subscription. After the initial 12-month term, your subscription will continue on a rolling monthly basis. You may cancel by giving 30 days written notice. Cancellation takes effect at the end of the billing period following your notice.

If you wish to cancel a website plan during the 12-month minimum term, you will remain liable for all fees due for the remainder of that term.

5.3 AI builds and AI Support Plans

AI builds are fixed-price one-off projects. The build fee is invoiced according to the payment schedule agreed at the start of the project (typically 50% on kickoff and 50% on delivery). There is no minimum subscription term and no ongoing commitment beyond payment of the agreed build fee.

If you take an optional AI Support Plan, that plan operates on a rolling monthly basis and may be cancelled at any time with 30 days written notice. Cancelling a Support Plan does not affect your ownership of the AI build itself, which remains yours subject to clause 8.3.

5.4 Pausing your subscription

You may pause your subscription for up to 3 months in any 12 month period by giving us at least 7 business days' notice before your next renewal date. Your subscription will automatically resume on the same plan after the paused period. If notice is not received at least 7 business days before renewal, your subscription will automatically renew and you will be charged for that period.

Pausing freezes your subscription. No work will be completed during a paused period. You may resume your subscription at any time by contacting us.

5.5 Money-back guarantee

We offer a 14-day money-back guarantee on all plans. If you are not satisfied with the service within the first 14 days of your initial subscription, you may request a full refund. This guarantee applies to new clients only and covers the first month's subscription fee. To request a refund, contact us at info@helmflux.co.uk within 14 days of your subscription start date.

After the 14-day guarantee period, no refunds will be issued for any reason, including cancellation, pausing, or early termination.

06

How the service works

1. 6.1All requests must be submitted through the Portal. We do not accept requests by email, phone, or any other channel unless agreed in writing.
2. 6.2Each request must include a clear brief with sufficient detail for our team to begin work. If a brief is incomplete, we will request clarification through the Portal before starting.
3. 6.3We aim to deliver most design requests within 1 to 2 working days, depending on complexity. Website and AI projects follow agreed timelines communicated through the Portal. All turnaround times are estimates and not guarantees.
4. 6.4You are entitled to unlimited revisions on all design work. Revisions must be submitted through the Portal with clear, specific feedback.
5. 6.5For website and AI projects, you are entitled to up to 3 rounds of revisions per project milestone or deliverable phase. Additional revision rounds beyond this allowance may be subject to a Change Request (see 6.7) and additional charges.
6. 6.6We reserve the right to refuse any request that we consider unlawful, offensive, defamatory, discriminatory, or in breach of any third party's intellectual property rights.

6.7 Change Requests

If a website or AI project requires work beyond the scope of the original agreed brief, a Change Request must be submitted through the Portal. Helmflux will assess the impact on timeline and cost and provide you with a written estimate. No additional work will begin until you approve the Change Request in writing through the Portal. Approved Change Requests may result in additional fees, which will be invoiced separately.

07

Acceptable use

1. 7.1You agree to use the Services responsibly and in good faith. You must not use the Services for any purpose that is unlawful, harmful, or in breach of these Terms.
2. 7.2You must not submit requests that are designed to produce materials that are illegal, defamatory, discriminatory, obscene, threatening, infringing on any third party's rights, or intended to deceive or mislead.
3. 7.3You must not use the Services to produce work that promotes hate speech, violence, or any form of illegal activity.
4. 7.4You must not use the Portal in a way that is intended to disrupt, overload, or abuse the service. This includes submitting excessive bad-faith requests, spam submissions, or requests designed to circumvent your plan's Active Request limits.
5. 7.5You must not attempt to reverse-engineer, copy, or replicate Helmflux's internal processes, tools, templates, or proprietary workflows.
6. 7.6You must not resell, white-label, or redistribute our Services or Deliverables to third parties without our prior written consent.
7. 7.7If we reasonably determine that you have breached this section, we may suspend or restrict your access to the Services immediately and without prior notice. Repeated or serious breaches may result in termination of your subscription under Termination.

08

Intellectual property

8.1 Design services

Upon delivery of completed Deliverables and provided all invoices are paid in full, all intellectual property rights in design Deliverables transfer to you. You are free to use, modify, and distribute the work as you see fit.

If any invoice remains outstanding, Helmflux retains full ownership of all Deliverables until payment is received in full.

8.2 Website services

During the 12-month minimum contract term, Helmflux retains ownership of all website Deliverables, including design files, code, and content created by us. You are granted a licence to use the website for the duration of your subscription.

Upon completion of the 12-month minimum term and provided all invoices are paid in full, intellectual property rights in the website Deliverables transfer to you.

If you cancel during the 12-month minimum term, or if any invoices remain outstanding, Helmflux retains full ownership of all website Deliverables.

8.3 AI services

AI builds are delivered as fixed-price projects. Until the agreed build fee has been paid in full, Helmflux retains ownership of all AI Deliverables, including custom tools, chatbots, agents, integrations, prompts, training data and related code. You are granted a limited licence to use the AI Deliverables solely for testing and acceptance during the build.

Upon receipt of full payment of the agreed build fee, all intellectual property rights in the AI Deliverables transfer to you. We will hand over source code, prompts, training data, vector stores, infrastructure scripts and any associated repositories or accounts that we have set up specifically for your project.

If any invoice for the build fee remains outstanding, Helmflux retains full ownership of all AI Deliverables until payment is received in full. Taking or cancelling an optional AI Support Plan does not affect ownership of an AI build that has been paid for in full.

8.4 Pre-existing materials

Any materials, tools, frameworks, libraries, or code that existed before the engagement, or that are developed independently of your project, remain the property of Helmflux or the relevant third party. Where such materials are incorporated into your Deliverables, you are granted a perpetual, non-exclusive licence to use them as part of the delivered work.

8.5 Client materials

Any materials, content, brand assets, logos, or data you provide to us remain your property. You grant Helmflux a limited licence to use these materials solely for the purpose of delivering the Services.

09

Client responsibilities

1. 9.1You are responsible for providing accurate, complete, and timely briefs, content, and materials required for us to deliver the Services.
2. 9.2You must ensure that any materials you provide to us do not infringe the intellectual property rights of any third party. You indemnify Helmflux against any claims, losses, or damages arising from your materials.
3. 9.3You are responsible for reviewing Deliverables promptly and providing clear feedback through the Portal. Delays caused by late feedback or approvals are not the responsibility of Helmflux. If feedback on a website or AI milestone is not received within 10 working days, we reserve the right to treat the milestone as approved and proceed accordingly.
4. 9.4You must not share your Portal login credentials with any unauthorised third party.

10

Client files and data

1. 10.1Upon termination or cancellation of your subscription, your project files and assets will be retained by Helmflux indefinitely. You may request access to your files at any time by contacting us at info@helmflux.co.uk.
2. 10.2While we take reasonable precautions to safeguard your files, we are not liable for any loss or corruption of data. We recommend you maintain your own backups of all materials and Deliverables.
3. 10.3Our handling of personal data is governed by our Privacy Policy.

11

Website hosting and maintenance

1. 11.1For clients on a WordPress Website subscription, Helmflux hosts and maintains your website for the duration of your subscription. This includes security updates, plugin updates, regular backups, and uptime monitoring.
2. 11.2We target 99.9% uptime for all hosted websites. This is a target and not a contractual guarantee. In the event of unplanned downtime exceeding 24 consecutive hours (excluding scheduled maintenance and force majeure events), you may request a service credit. Service credits will be calculated as a pro-rata reduction of your monthly fee for each full 24-hour period of downtime beyond the initial 24 hours. Service credits are capped at 30% of your monthly subscription fee and will be applied to your next invoice. Service credits are your sole remedy for downtime.
3. 11.3Scheduled maintenance will be communicated at least 48 hours in advance where possible. We will endeavour to carry out scheduled maintenance outside of standard UK business hours.
4. 11.4If your website subscription ends, we will provide you with a 30-day period to arrange alternative hosting. After this period, we may take the website offline if no alternative arrangements have been made and all IP transfer conditions in Intellectual property have been met.
5. 11.5Helmflux is not responsible for any third-party services, plugins, or integrations that you choose to add to your website outside of our standard service.

12

AI services: additional terms

1. 12.1AI Deliverables may include custom chatbots, internal tools, workflow automations, AI strategy documents, consultation outputs, training materials, and integration work.
2. 12.2You are responsible for ensuring that your use of AI Deliverables complies with all applicable laws and regulations, including the UK GDPR, Data Protection Act 2018, and any sector-specific regulations.
3. 12.3Helmflux does not guarantee specific outcomes, performance levels, or return on investment from AI Deliverables. AI tools are provided on an "as delivered" basis.
4. 12.4Where AI Deliverables integrate with your existing systems or third-party platforms, you are responsible for maintaining those systems and ensuring compatibility.
5. 12.5Helmflux does not input client personal data into any third-party AI system. All AI development work is carried out using secure internal processes.

13

Limitation of liability

1. 13.1Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.
2. 13.2Subject to 13.1, our total aggregate liability to you in connection with these Terms, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed the total fees paid by you to Helmflux in the 12 months immediately preceding the event giving rise to the claim.
3. 13.3Subject to 13.1, Helmflux shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, loss of revenue, loss of business, loss of data, loss of goodwill, or business interruption, however caused and regardless of the theory of liability.
4. 13.4Helmflux shall not be liable for any delays, failures, or interruptions in the Services caused by circumstances beyond our reasonable control, including but not limited to internet failures, power outages, acts of God, pandemics, government actions, or third-party service failures.

14

Indemnification

14.1 You agree to indemnify, defend, and hold harmless Helmflux, its directors, employees, and agents from and against any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising out of or in connection with:

• Your breach of these Terms.
• Your use of the Deliverables in a manner not authorised by these Terms.
• Any materials you provide to us that infringe a third party's intellectual property rights.
• Your failure to comply with applicable laws or regulations.

15

Confidentiality

1. 15.1Both parties agree to keep confidential any information received from the other party that is marked as confidential or that would reasonably be understood to be confidential.
2. 15.2Confidential information shall not be disclosed to any third party without the prior written consent of the disclosing party, except where required by law, regulation, or court order.
3. 15.3This obligation of confidentiality shall survive the termination or expiry of these Terms for a period of 3 years.
4. 15.4Helmflux may use your company name and a general description of the work completed (without disclosing confidential details) in our portfolio, case studies, and marketing materials. We will notify you before publishing any case study or portfolio piece featuring your brand. You may opt out at any time by notifying us in writing at info@helmflux.co.uk, and we will remove your materials within 14 working days of receiving your request.

16

Marketing communications and PECR compliance

1. 16.1Where we send you marketing communications by email, we do so in compliance with the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.
2. 16.2We will only send marketing emails where you have given your consent, or where you are an existing client and the communication relates to similar services to those you have previously purchased (the "soft opt-in").
3. 16.3Every marketing email we send includes a clear and functional unsubscribe link. You may opt out at any time, and we will process your request within 5 working days.
4. 16.4We will never share your contact details with third parties for their own marketing purposes.

17

Force majeure

1. 17.1Neither party shall be liable for any failure or delay in performing its obligations under these Terms where such failure or delay results from circumstances beyond the reasonable control of that party. This includes, but is not limited to, natural disasters, pandemics, government restrictions, power failures, internet outages, and third-party service disruptions.
2. 17.2The affected party must notify the other party as soon as reasonably practicable and take all reasonable steps to mitigate the impact. If a force majeure event continues for more than 60 days, either party may terminate these Terms by giving written notice.

18

Termination

1. 18.1We may terminate your subscription immediately by written notice if you breach any material term of these Terms and fail to remedy that breach within 14 days of being notified.
2. 18.2We may terminate your subscription immediately if you fail to pay any amount due under these Terms within 30 days of the payment due date.
3. 18.3We may terminate or suspend your subscription immediately and without notice if you breach Acceptable use in a way that we reasonably consider serious or repeated.
4. 18.4Upon termination for any reason, you must pay all outstanding fees due up to and including the date of termination. For website plans within the 12-month minimum term, you remain liable for all fees due for the remainder of that term. For AI builds, you remain liable for the full agreed build fee where work has commenced, regardless of stage of completion at the date of termination.
5. 18.5Sections covering Intellectual property, Client files and data, Limitation of liability, Indemnification, Confidentiality, and Governing law shall survive termination of these Terms.

19

Governing law and disputes

1. 19.1These Terms are governed by and construed in accordance with the laws of England and Wales.
2. 19.2In the event of any dispute arising out of or in connection with these Terms, both parties agree to first attempt to resolve the matter through good faith negotiation. Either party may initiate this process by sending written notice of the dispute to the other party. Both parties shall use reasonable efforts to reach a resolution within 14 days of that notice.
3. 19.3If the dispute is not resolved within 14 days of the initial notice, either party may refer the matter to the exclusive jurisdiction of the courts of England and Wales.
4. 19.4Nothing in this section prevents either party from seeking injunctive or other equitable relief in any court of competent jurisdiction at any time.

20

Changes to these terms

1. 20.1We reserve the right to update these Terms from time to time. We will give you at least 30 days written notice of any material changes.
2. 20.2If you do not agree with the updated Terms, you may cancel your subscription in accordance with Contract terms, cancellation, and pausing. Continued use of the Services after the updated Terms take effect constitutes your acceptance of those changes.

21

General provisions

21.1 Entire agreement

these Terms, together with our Privacy Policy and any service-specific agreements, constitute the entire agreement between you and Helmflux. They supersede all prior discussions, representations, and agreements.

21.2 Severability

if any provision of these Terms is found to be invalid or unenforceable by a court of competent jurisdiction, that provision shall be severed and the remaining provisions shall continue in full force and effect.

21.3 Waiver

our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision.

21.4 Assignment

you may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations without your consent.

21.5 No partnership

nothing in these Terms creates a partnership, joint venture, or employment relationship between you and Helmflux.

21.6 Third-party rights

these Terms do not confer any rights on any third party under the Contracts (Rights of Third Parties) Act 1999.

21.7 Notices

all notices under these Terms must be in writing and sent to info@helmflux.co.uk or to our registered address. Notices to you will be sent to the email address associated with your account.

22

Contact us

If you have any questions about these Terms, please contact us:

Company

Helmflux Ltd

Address

14 Beyon Drive, Cam, Gloucester GL11 5JW

Email

info@helmflux.co.uk

Website

www.helmflux.co.uk

This document was last updated on 20 April 2026.