Legal

Cookie policy

How and why we use cookies on our website and Portal. Written in plain English, kept current with PECR and the Data (Use and Access) Act 2025.

Effective: 20 April 2026· PECR · UK GDPR · DUAA 2025

Introduction

This Cookie Policy explains how Helmflux Ltd ("Helmflux", "we", "us", or "our") uses cookies and similar technologies on our website and our client portal ("Portal").

This policy should be read alongside our Privacy Policy, which explains how we collect, use, and protect your personal data.

By continuing to use our Website or Portal, you consent to the use of cookies in accordance with this policy. You can manage your cookie preferences at any time using our cookie consent banner or through your browser settings.

What are cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to improve user experience, and to provide information to website owners.

Cookies may be set by the website you are visiting ("first-party cookies") or by third parties whose services the website uses, such as analytics or advertising providers ("third-party cookies").

Cookies can be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them).

How we use cookies

We use cookies on our Website and Portal for the following purposes:

To make our Website and Portal function correctly.
To understand how visitors use our Website so we can improve it.
To remember your preferences and settings.
To measure the effectiveness of our marketing.
To provide a secure experience when you log in to our Portal.

Types of cookies we use

The categories below set out the cookies we use, their purpose, and whether they require your consent.

Strictly necessary cookies

These cookies are essential for the Website and Portal to function. They enable core features such as page navigation, secure areas, and access to the Portal. These cookies do not collect personal data used for marketing purposes. You cannot opt out of these cookies because the Website and Portal would not function without them.

Consent required:: No
Examples:: Session cookies, authentication cookies, security cookies, load balancing cookies.

Analytics cookies

These cookies help us understand how visitors interact with our Website by collecting and reporting information about page views, traffic sources, session duration, and user behaviour. We use Google Analytics (GA4) for this purpose. Google Analytics uses cookies to collect anonymised data about how you use our Website. This data is aggregated and does not identify you personally. Google Analytics may transfer data outside the UK. Under the Privacy and Electronic Communications Regulations (PECR), as amended by the Data (Use and Access) Act 2025, certain analytics cookies that meet specific conditions (such as audience measurement and web analytics) may no longer require prior consent. Where our analytics cookies fall within these exemptions, we may place them without consent. Where they fall outside the exemptions, we will obtain your consent before placing them.

Consent required:: Depends on exemption status. Where required, we obtain consent via our cookie banner.
Provider:: Google Analytics

Functionality cookies

These cookies allow our Website and Portal to remember choices you make, such as your language preference, region, or display settings. They provide enhanced, personalised features. If you do not allow these cookies, some or all of these features may not function properly.

Consent required:: Yes
Cookies set by:: Helmflux (first-party)

Marketing cookies

These cookies are used to track visitors across websites and display relevant advertisements or content. They may be set by us or by third-party advertising partners. We will always obtain your consent before placing marketing cookies on your device.

Consent required:: Yes (always)
Cookies set by:: Third-party advertising and social media platforms, where applicable

Specific cookies we use

The table below lists the specific cookies currently in use on our Website and Portal. This list may be updated from time to time. We will update this Cookie Policy when new cookies are added.

Cookie	Provider	Type	Duration	Purpose
_ga	Google Analytics	Analytics	2 years	Distinguishes unique users by assigning a randomly generated number as a client identifier.
_ga_[ID]	Google Analytics	Analytics	2 years	Used by GA4 to maintain session state.
_gid	Google Analytics	Analytics	24 hours	Distinguishes unique users for analytics reporting.
_gat	Google Analytics	Analytics	1 minute	Throttles the request rate to Google Analytics.
cookieconsent_status	Helmflux	Strictly necessary	12 months	Stores your cookie consent preferences.
session_id	Helmflux	Strictly necessary	Session	Maintains your session when logged in to the Portal.

How to manage cookies

You can control and manage cookies in several ways:

Through our cookie consent banner

Use the cookie settings link in the footer of our Website to change your preferences at any time.

Through your browser settings

Most browsers allow you to refuse or delete cookies. The method for doing so varies from browser to browser. You can find instructions for common browsers at the following links:

Please note that if you choose to block or delete cookies, some features of our Website and Portal may not function correctly.

Through Google Analytics opt-out

You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

Changes to this cookie policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology, or changes in legal requirements. Any changes will be posted on this page with an updated effective date.

Contact us

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

Company: Helmflux Ltd
Address: 14 Beyon Drive, Cam, Gloucester GL11 5JW
Email: info@helmflux.co.uk
Website: www.helmflux.co.uk

This document was last updated on 20 April 2026.

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