Today we're launching Felix. Felix is a free AI tool that audits the public face of your brand in about 90 seconds. You give it a URL, it gives you back a one-page report covering visual consistency, voice, accessibility basics and the stuff most owners suspect is off but can't quite name. No email gate, no credit card, no upsell. Free, properly free, and it'll stay free.
Why we built it
About a third of our discovery calls used to start with a version of the same conversation. The owner knew something was a bit off about their brand but couldn't articulate what. We'd spend the first 20 minutes of the call doing an informal audit on screen. Felix does that audit in 90 seconds, automatically, before you ever speak to us. If we never hear from you after, that's fine. Honestly.
What's in version one
- Visual consistency check across colour, typography and imagery
- Voice review based on your homepage and three sub-pages
- Basic accessibility flags (contrast, alt text, focus states)
- A short, prioritised list of the three things we'd fix first
What's coming
Tone of voice deep-dive (June). Competitor compare mode (July). White-label version for agencies (autumn). Roadmap is public, requests welcome. Try it now at helmflux.co.uk/felix.
